11. Don't bore.

[with a plan]

Different thinking. Science proofed.

We see around 3,000 advertising impressions per day. The real competition is for attention in a world of sensory overload not just against competitors on the market. Why should anyone care about your uninspired ad? 95% of advertising is annoying, interrupts the film, disturbs on the social web and as a billboard. So give a good reason: relevant, funny, remarkable. Good storytelling builds strong brands and ensure better business. This is the most efficient way to get your message across. ‘Facts tell. Stories sell.’ as Bill Goss and Michael Moesslang would say. 

Check Bill Goss und Michael Moesslang.